Ugha Ethnics

Ugha Ethnics is a popular label for Assamese Ethnic Wear. The label took birth following Priyanka D Patwari’s passion for fashion and designing.

From a very young age, Priyanka had an inclination towards style and fashion and dreams of becoming a fashion designer. She did not look back and walked ahead with a desire to turn her dream into a reality. She enrolled herself for a diploma in fashion designing at JD Institute of fashion Technology. It was a tumultuous time for Priyanka as she had to juggle between her Graduation studies and Fashion Designing. She completed her Post Graduation while simultaneously honing skills and acquiring professional knowledge in the field of designing. Priyanka involved herself in studying various aspects of Handloom and Textile Designing, learnt different types of dyeing processes as well as printing at WSC under Ministry of Textile of India. The Ministry also selected her to work as a Master Trainer in Block Level Cluster for imparting training to rural masses to enable them to take up self employment activities.

Her Entrepreneurial Journey

She started off her project “Ugha Ethnics” in the year 2014 with just 2 looms but with an ocean of ideas. Presently, Ugha Ethnics boasts of having 30 looms and has provided employment to over 30 weavers with a steady source of income for their families as well. Ugha Ethnics is more than a label, it is a family, a family that supports each other financially and mentally. The weavers are integral members and Priyanka has been able to build a pillar of trust in the last 6 years. Priyanka D Patwari is an empowered woman empowering other women.

Manufacturing and Services at Ugha Ethnics

  • Mulberry Silk, Muga Silk, Tussar Silk, Eri Silk Products
  • Shawls, Stole, Scarves etc.
  • Home Furnishing
  • Ready Made Garments and Apparels
  • Curtains, Cushion covers, Table runners

Awards and Participations

  • Mr. North East 2010
  • JD Annual Awards 2011
  • Nandini Women Day Celebration 2012
  • North East India Fashion Weekend Season 2
  • TS The Smartisans Season 3
  • Ms & Mr Northeast Style 2015
  • Pre-Bihu celebration by Byatrikram 2016
  • Celebrating North East 2019
  • Celebrating North East 2020



Ugha Ethnics
House no 47
Hengrabari Road
Dispur Polyclinic Nursing Home(Landmark)
Contact No :+91 9864790121